Apple does a lot of neat things with images in iOS, and many times we get the benefits of shiny, chrome-like effects on our images without really doing anything.
If you create a new tabbed application in XCode, the default setup will give you two tabs, with square and round images in the tab bar for the tabs.
Note the shiny blue appearance of the selected tab. So, what do the original images look like? Pretty boring, actually: just a plain black circle and square.
Wow, that's a quite a difference. Pretty cool, right? I thought so too. But then ...