Falafel Software launched their fast and easy to use web site that promotes their software development, consulting, and training services. In addition to promoting Falafel’s products and services, the site also features informative blogs by Falafel employees, an active community forum, and a store where Falafel and AutomatedQA products can be purchased.
The site also marks the debut of Falafel’s new creative director, Eric Titolo. On the Falafel web site, Eric spent many hours researching the previous Falafel sites trying to figure the best way of presenting the products and services Falafel has to offer.
“One the of the first things a web designer should do before even attempting a look and feel is to really sit down and contemplate the existing content,” remarked Mr. Titolo. “You really need to determine whether the site is organized in a way that your customers will understand and is easy to use. If it isn’t, you’re ultimately wasting your time and money.”
After the Falafel team agreed on the site’s organization, they moved into the marketing and design. “It really started out as a joke,” chuckled Eric. “I made this design flat with a graphic of a delicious looking falafel sandwich. Then I started thinking: why not make reference to food in the company’s slogan? There’s plenty of sayings in food services that can cross over into software. So I came up with the slogan ‘Made to Order’.”
Regardless of starting as a joke, the “made to order” slogan captures the philosophy of Falafel Software. Falafel provides top quality software, consulting, and training that meets the individual needs of every one of their clients. In other words, Falafel Software specializes in making sure your project is made to order.
“I absolutely loved the new slogan,” exclaimed Ramesh Theivendran, Principal Architect. “It makes me hungry just thinking about it!”
“I am extremely happy with the new web site. I think it really reflects who we are and where we are going,” remarked president, Lino Tadros. “Falafel prides itself on providing top quality products and services that are truly ‘made to order.’ Our new web site allows us to promote our objectives confidently and tastefully.”